Lot# 1066 in March 27, 2023 Auction

Genesee Beer, also known as “The Genesee,” is a beer brand that has been popular in the United States since the late 1800s. One of the most recognizable features of the Genesee brand is their distinctive beer signs, which have become a collectible item for many beer enthusiasts.

The Genesee Beer sign features a unique design that has remained relatively unchanged over the years. The sign is made of a translucent plastic material that is backlit, allowing the Genesee Beer logo and other design elements to be illuminated at night. The logo features a red and white shield with a yellow banner that reads “Genesee Beer,” and a green and white crest at the top.

One of the most popular Genesee Beer signs is the “Genesee Bock Beer” sign, which features a goat and the words “Genesee Bock Beer” in bold letters. This sign was first produced in the 1950s and has become a sought-after collector’s item due to its unique design and the popularity of bock beer.

Another popular Genesee Beer sign is the “Genesee Cream Ale” sign, which features a frothy mug of cream ale and the words “Genesee Cream Ale” in bold letters. This sign was first produced in the 1960s and is a favorite among beer sign collectors due to its colorful design and classic appeal.

Over the years, Genesee Beer has produced a variety of different signs to promote their brand, including neon signs, tin signs, and even wooden signs. Many of these signs feature classic slogans and artwork, such as the “A Friendly Glass of Genesee” sign and the “Genesee 12 Horse Ale” sign, which features a team of 12 horses pulling a beer wagon.

Today, Genesee Beer signs continue to be a popular collectible item for beer enthusiasts and collectors. Many vintage signs can be found at antique stores and online auctions, while newer signs are still being produced to promote the brand. Whether you’re a fan of Genesee Beer or simply appreciate the classic design of vintage beer signs, a Genesee Beer sign is sure to make a great addition to any collection.